Fashion for a Cause: H&M Fashion Against AIDS

As a fashion blogger, it can be very easy to get caught up in the world of beautiful people and things.  That’s why it is so refreshing to see the fashion industry put it’s power towards a good cause.  This is the fourth Fashion Against AIDS collection for H&M and products will be available in stores on April 26th.  25% of proceeds will be donated to Designers Against AIDS (DAA) and various international HIV/AIDS prevention projects.  The pieces are all very reasonably priced which allows you to buy a bunch.  See below for the pieces I’ll be sure to pick up once available!



I love the slouchy T-Shirt and a scarf is always a must in San Francisco.  The silver clutch is super cute (and very in this season) and the green bag is great for a less formal bag option.
Photos courtesy of H&M



  1. April 1, 2011 / 9:43 pm

    Great blog! I love it! It is amazing… you have a great fashion sense! I love those clothes, and I will totally buy those clothes! Please follow my blog! Thanks!

  2. April 1, 2011 / 11:29 pm

    so good that they care to support important causes!! I hope that they help for cancer too! my daddy died of cancer ='(

    Kisses from La Mode En Rose

  3. April 2, 2011 / 12:40 am

    such a nice blog u have here 🙂

  4. April 2, 2011 / 2:40 am

    Hey thanks for visiting my blog. You have a great blog yourself 😉 I’m following you now, feel free to follow my blog too!

    The slouchy t-shirt is cute! I want one 🙂

  5. April 2, 2011 / 5:56 am

    love this collection and the cause their supporting. always great to see large companies give back. xx

  6. April 2, 2011 / 6:17 am

    I think this is a wonderful cause! Will buy the T-shirt and grey clutch myself 🙂 Thanks for your sweet comment on my blog 🙂 You have a lovely blog!

    Enjoy your weekend!

  7. April 2, 2011 / 9:32 am

    Oh thanks 🙂 I love Olivia too!
    And this blog is amazing I really love it.


  8. April 2, 2011 / 3:09 pm

    Usually, I am not into printed shirts and stuff, but this t shirt is all that <3

  9. April 2, 2011 / 4:03 pm

    Thanks for swinging by my blog!

    Love this concept- fashion with heart. 🙂 That slouchy tee must be mine!

    Take care; don’t be a stranger!


  10. April 2, 2011 / 7:26 pm

    Aaaaah love this campaign! And it certainly does not hurt that Penn Badgley is modeling!!


    thanks for your comment!

  11. April 2, 2011 / 8:59 pm

    Thank you girls for your comment! I wish I was in SF, so we can make an exchange, haha.
    Your blog is lovely, I’ll follow right away. Besos!

  12. April 2, 2011 / 10:03 pm

    In love with that slouchy tee!! SOO Cute!

  13. April 3, 2011 / 5:20 am

    the post with the link back to your charitable post is coming up today at 12:00PM EST (sunday, 4/3). just a heads up so you don’t miss it! 🙂

  14. Anonymous
    April 3, 2011 / 12:03 pm

    It’s so sickening to see a big company cash-in and make it seem like they’re being charitable.

    If this is a special “AIDS/HIV” collection, the fact that they keep the majority of the profits (3/4’s) is exploitative and sickening; making it seem to people like they’re buying for charity when in reality they’re keeping most of the profits.

    If they were going to keep most of the profits they didn’t need to make it a “Special AIDS/HIV Collection”, they could have just given a portion of their earnings for a day or something like that.

  15. April 3, 2011 / 12:04 pm

    This collection really looks cool! I definitely will check it out in the stores!

  16. April 3, 2011 / 2:25 pm

    great idea!! 🙂 love the t-shirts!!



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