I recently shared How To Start a Blog: Develop Content Topics and Calendar. I wanted to dive more into developing your content and ways to help your content really stand out. There are a lot of different blogs – what about yours helps you stand out? What is the angle or perspective you are giving that is unique?
The blogging & influencer world has come a long way since I started in 2011. It has evolved into a full career which is amazing. Influencer marketing is predicted to become to a $10 billion industry, according to Forbes. In fact, a Tomoson study found that for every dollar a brand spent on influencer marketing, the brand made $6.50 back.
There are tons of new bloggers and influencers entering the space with all the opportunities it has opened up. But how do you stand out in a saturated market??
I personally see myself as a blogger, content creator, and female entrepreneur. I share styles, products, and recommendations from my own life. I love getting creative with the blog and coming up with fun concepts like bubbles, or high fashion in a field or a studio shoot with hair accessories! But I also focus on creating content and topics that address career advice and development. I think its always important to have a mix of content that is an aspiration and educational for your readers!
5 Ways You Can Stand Out With Your Content
Be Vulnerable –
Some of my most read and shared blog posts were when I really opened up and got personal about my life. When I shared my life experience of growing up on a boat or rage quitting my job – the reaction was overwhelming. Connect with your readers is an important way to start building your community.
2. Provide Value –
Does your content address and problem your reader is having? Does it help inspire, educate and inform them? Content that helps readers makes them want to come back and consume more. This helps establish you as an authority on topics. Determine the value proposition of your content.
3. Get Creative –
I love finding new ways to get creative with my blog post – whether it finding new locations to shoot at or adding in props like bubbles or flowers or donuts bring a little whimsy to your creative concepts to help inspire your readers. These types of posts require more efforts and planning but its well worth it, in the end, to see your vision come to life!
4. Challenge Yourself –
Push yourself outside your comfort zone. Is it hard for you to talk on camera? Commit to sharing a video once a week? Do you hate taking photos of yourself? Push yourself to share your #OOTD on Insta-Stories. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.
5. Collaborate –
Reach out to your community and collaborate with similar bloggers in your space. The best part about blogging is the amazing connections and friends I have made through it. It’s such a new space and everyone is so open and eager to connect.
Try out a few of the recommendations above and let me know how it works for .you?
OUTFIT DETAILS: Forever21 Off The Shoulder Dress, Topshop Purse, Kurt Geiger sandals
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