Changes Across The Blog: 2018 Reflection & Goals

2018 Reflection & Goals


If you are a frequent blog visitor I am sure you have seen quite a few changes to Britt+Whit this past year. For those recently joining us, I, (Whit) have been blogging on Britt+Whit for 7 years with my blog partner in crime, Britt. Running a blog with your best friend is very rewarding but after 7 years both of us were feeling that the blog was becoming more of a chore rather than the creative outlet and business that we wanted it to be.

Early in 2017, Brit and I started having multiple conversations about the future of Britt+Whit and the direction the blog would go. When something that used to be rewarding becomes monotonous I always recommend taking a step back to figure out how or if you want to move forward.

So we stopped – we stopped blogging – we stopped creating – we stopped attending events – we took a break. After much discussion, Britt decided to say Goodbye to Britt+Whit. She wrote about her recent departure here. Britt’s departure from the blog world made me re-examine my own participation. I spent almost 7 years running Britt+Whit with Britt. Do I want to continue blogging without Britt?? Do I still want to blog??

Do I even enjoy blogging?

I thought a lot about blogging after I left San Francisco and moved back to Seattle – and whether I still enjoyed blogging. I thought a lot about what things in my life were really adding value and was that really helping me become ‘the best version of me’? I thought about what had lead me into the blogging world.

Blogging is a community that I stumbled into – I started Britt+Whit in 2011 because I personally loved reading fashion blogs and I needed a creative outlet. Late Afternoon and Song of Style were two of the very first fashion blogs that I started following and read religiously (and still do!).  I also love fashion and the endless puzzle of trying to finding different outfit combinations. It’s always fun to see what works in your head vs. when you actually put it on! After much reflection, this is the list I came away with about why I love blogging:

♥ I love that it’s a creative outlet to share a piece of my world!

♥ I love that I am the stylist, editor, copywriter, content creator, social media promoter, small business owner and the list goes on!

♥ I love the amazing community of women that blogging has introduced me too and the amazing friendships that I have made through my blog

♥ I especially love hearing from you! Getting to connect with you and hear about your experiences is one of the best parts of running a blog!

I am going to continue blogging and I hope you continue to follow along! I will miss blogging with Britt. The last 7 years have been amazing – and I am looking forward to seeing how this change pushes me to grow and evolve as an individual blogger. I am excited to kick off this new chapter in my blogging career!

What to expect in 2018

2018 is a very exciting year because for me – 2018 is all about a new beginning! This feels like the perfect time to hit “refresh” as well as carve out my own little world. I will be expanding with more personal content pieces, like the one I just did about the Women’s March. I will have more content focused on travel, fitness, shopping guides to really help you get great savings! I also want to expand to include blogging and career growth pieces! I am feeling inspired and excited to create new content!

Keep an eye out – you will start to see changes across the blog!

Goals for 2018

I always find it helpful to write down my goals so I can develop a better framework for achieving them. Here are some of my core goals that I want to focus on for 2018:

♦ Invest in Blogging

When you want something to flourish and grow – you need to invest time and resource. I am excited to launch this new chapter and build out new content for 2018 and try different platforms!

♦ Develop & Create Video Content

Video is a format I have not experimented a lot with and another great way to push myself in this new blogging chapter. I really want to build out my YouTube account with more travel and fitness videos.

♦ Grow My Email list

I am working on developing more exclusive Newsletter Content and Freebies! (Pantone Colors, Calendars, Shopping List etc) for my subscriber list! I will be also hosting giveaway exclusively for my subscriber list!

♦Support Women-Owned Business

It really important to me to support and promote women-owned business. I will be working on a new feature that highlights women-owned business and unique product offerings! Email me if you are a female business owner with a great story!

♦ Build Out my Poshmark Closet

I am finally building out my Poshmark closet. I need to clean out my closet! Poshmark was the perfect platform to sell my clothes on! Join me on Poshmark – Sign-up with WHIT to get $5 off your 1st order!

♦ Get More Personal!

This one is a hard one for me and I will be working on putting together personal stories that take me outside my comfort zone! I will also be putting together a reader survey so I can hear what you think and what pieces you love to see more or less of! Stay tuned for that!

Thanks again for following along and I am excited to see what 2018 brings!


What Are Your 2018 Goals??

Tell Me Below!↓





  1. February 5, 2018 / 8:00 am

    Such a great post girl! Love being able to read others goals & see what they are wanting to accomplish / work on for this year. One thing I am really trying to work on is being more positive and believing in myself. Happy Monday!

    xo, Lydia

  2. Emily Wilkinson
    February 5, 2018 / 8:19 am

    I love your goals for the year! Glad 2018 is off to a good start for y’all!

  3. February 5, 2018 / 8:41 am

    I am so glad that you decided to continue to blog! I love your content my friend!

  4. February 5, 2018 / 9:42 am

    Thanks so much for this post. I had noticed that I wasn’t seeing Brit but I guess I thought she was just taking a break. Good to hear that you’re going to continue blogging, and I’m loving all your 2018 goals. Are you planning on changing the name at all?

  5. February 5, 2018 / 10:13 am

    great goals babe! i want to build out my poshmark closet too haha was doing so well for a bit but haven’t really been active lately lol. maybe ill see you there! 😉 xo, sharon

  6. February 5, 2018 / 10:23 am

    What an exciting time. Hitting those refresh buttons are wonderful. They can really spark new creativity and inspirations. Best wishes on your blogging journey for 2018. xo

  7. Liz
    February 5, 2018 / 10:52 am

    Such a great post and a bittersweet moment! Britt will be missed but I am excited to see the direction that you take this blog in! Love all of your goals <3


  8. Shira
    February 5, 2018 / 10:58 am

    Glad you’re continuing to blog but Britt will definitely be missed!

  9. Nataly
    February 5, 2018 / 11:13 am

    I am so glad you are going to stick with blogging! I can’t wait to see what exciting things happen for you in 2018!

  10. February 5, 2018 / 12:31 pm

    Good for you!! I’m so glad you were able to do some soul-searching and I’m sure you’re going to do amazing things. Best of luck!!

  11. February 5, 2018 / 1:58 pm

    Girl, I hear ya! I had the same epiphany last year and decided to continue creating.
    It’s hard these days to find a community of like-minded women, despite what many say.
    I look forward to following your adventures, whether it’s a trip, a workout, or a conversation.
    My site will be going through a re-branding with lots of new and fresh content, and the main aspect that I am concentrating in is quality, not quantity!!



  12. February 5, 2018 / 2:00 pm

    Big changes are surely afoot! I ran a business with a friend in college and I was the one who got tired of it and left — but my friend built it into a beautiful, thriving company that she runs to this day. I’m sure it’s hard to say goodbye to blogging with Brit, but I’m also sure that you’ll continue to do great things!

  13. February 5, 2018 / 3:29 pm

    I do feel like blogging is just like any hobby or even sport, it required a lot of time and effort. Unless someone is super passionate about it, otherwise I wouldn’t recommend just jump in to just get a tittle as a “blogger”.

  14. February 5, 2018 / 3:52 pm

    Such a great post!! Such great goals! I could add all of those to my list as well!! xo

  15. Jess
    February 5, 2018 / 4:27 pm

    So excited to see what you do in 2018!!!

  16. February 5, 2018 / 5:25 pm

    Totally understand the “chore” aspect that blogging can turn into. I love that you stepped back and reevaluated what you want! Cheers going forward babe. Hugs, Kait

  17. February 5, 2018 / 6:26 pm

    Wow! Thanks for sharing, such many changes have happened since I last checked in! I wish to much success and happiness in the future of your blogging adventure!!!

  18. Stephanie
    February 5, 2018 / 6:34 pm

    Wow! It was so interesting to read all about these changes. Do you think you’ll change up the name of the blog since it’s only one of you now? You have so many amazing goals and I can’t wait to continue following along!

  19. February 5, 2018 / 7:55 pm

    I bet this will be a great year for you! Love that you are pushing yourself. Keep going! xo, Suzanne

  20. February 5, 2018 / 11:00 pm

    This is so awesome babe!! So excited to see what 2018 has in store for you!

    cute & little

  21. February 5, 2018 / 11:57 pm

    I love your goals of the year. Your post is really inspiring! So excited for your 2018 and what’s in store for you.

  22. Lacey
    February 6, 2018 / 5:27 am

    So many good goals! Go to a blogger conference and take a course! Those two things will pay off 10-fold!

  23. February 6, 2018 / 5:48 pm

    I loved reading this post! I am sad to see Britt go as I’ve been following the two of you for many years but am excited to see what new life you will be bringing to the blog this year!

    xo, Laura

  24. prachi
    February 6, 2018 / 8:28 pm

    wow so many changes you went through. respect!!

  25. February 7, 2018 / 12:02 am

    Love all these goals I need to have the same!!!

  26. February 7, 2018 / 11:15 am

    Wow, 7 years is truly amazing! And more amazing that you both have been running it together! I am going on a little more than 3 years, and I am feeling the same sense with the blog and business! It has become so tough to enjoy it as much as I used to!

    Denise | Fashion Love Letters

  27. February 7, 2018 / 11:48 am

    I love your goals for 2018, and so glad you decided to keep on blogging! One of my goals is also to add more video content! Can’t wait to see what this year brings!

  28. February 7, 2018 / 4:43 pm

    This is a great post. Thanks for being so real with us!

    @trendyinindy ||

  29. February 11, 2018 / 2:13 pm

    I love this post babe! I totally also want to invest more in my blog and start creating video content. Cheers to 2018 🙂

    -xo, Azanique |

  30. February 12, 2018 / 5:06 pm

    Aww this post was so beautiful! I really loved learning more about your thoughts toward blogging and your goals for the future! I really hope you accomplish them and can’t wait to see how it goes xx

    With love, Jenn

  31. Carolyna Bauer
    February 12, 2018 / 7:55 pm

    7 years!! That is amazing!! I love your blog and content! XOXO,
    @carolynabauer //

  32. February 20, 2018 / 6:59 pm

    Changes are good, and its great that you are continuing forward with your blog (especially after writing it for so long!!)

    Birdie Shoots

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